ZTE, a chinese corporation and global leader in telecommunications and information technology, has announced the release of their latest smartphone that comes with an under-display selfie camera. While other companies are still developing this piece of technology, ZTE corporation claimed that they have managed to successfully create a working smartphone with a front camera embedded under the display. On the 16th of august, the company announced the debut of their smartphone dubbed the ZTE Axon 20 5G on September 1st 2020. If the launch is successful, ZTE will become the first smartphone company to release a smartphone with an under-display front camera that will truly spell the death of the notch, punch hole, and pop up selfie camera.
Why did it take so long?
All the major companies are trying their best to develop this technology that will bring innovation and significant change to the smartphone industry. The first two prototypes for the under-display front camera, by Oppo and Xiaomi, was a bit underwhelming when it was first introduced. The front camera quality of the Oppo showed an adequate amount of hazing which is understandable given the high pixel density found on most smartphones today. Even Xiaomi’s VP, Lu Weibing, stated that the technology is still not ready to be commercially available to the public. He claims that the camera will not be receiving enough light to capture high quality pictures since it is placed under the screen. The packed pixel density on the smartphone will cause less light to reach the camera. To allow the light to go through the display, they have to use less pixel dense screens but customers might not be able to compromise well to have a low quality display.
With the announcement of the Axon 20 5G, it seems that those problems have been resolved as ZTE seems to have found a way to eliminate the issues surrounding the under-display camera, or at least they are confident enough in their development for a commercial release. The suppliers of ZTE under-screen selfie cameras are unknown for now, but the first mass produced in-display screen was by Chinese Firm Visionex. Visionex is one of the biggest companies that manufactures OLED in China and has already completed development of the in-display function by optimizing the pixel arrangement that surrounds the camera’s lens. If the launch of Axon 20 5G is a success it will be a game changer to the smartphone industry as many companies will quickly capitalize on the popularity of the under-display front camera technology. A proper full-screen experience without any notches, punch-hole cutout, or a pop up camera might not be too far off.
Although the company has gotten people excited for the announcement of the world’s first under-display camera smartphone, not much is known about the Axon 20 5G. Their specifications have not been made public but the rumors state that the front camera will be a 32MP sensor, hidden beneath the display. There are leaked specifications that have been spilled via GSM Arena for the Axon 20 5G, where the phone will feature a 6.92-inch display, a triple camera arrangement with a 64mp snapper, and a 4,120mAh battery. The phone is also said to be sporting a snapdragon 765G, and will most likely come with the latest version of android. Keep in mind that these specifications have not been confirmed so there might be changes to the final product of the smartphone when it is released. ZTE stated that they will confirm their product’s specs, price and availability on september 1st 2020.
Is this the future of smartphones ?
As mentioned before, the Axon 20 5G is not the first smartphone to be equipped with an under-display camera, but it will be the first to be commercially available to the public. Expectations are high to see how ZTE managed to overcome the issues with having the camera inside the display as that is one of the hurdles faced by the industry.
Since the unique feature of the pop-up camera has never gained that much of a following and is losing to the punch-hole, an in display front camera will truly be a game changer. This technology can revolutionize the smartphone industry where we can finally enjoy a full-screen experience without any hassle of notches. Without a doubt, the in-display camera will gain a significant amount of popularity among consumers and tech enthusiasts and will allow other big companies to capitalize on their demand. This will truly become the future of smartphones, another step towards a technologically advanced environment.