Digital marketers have become quite essential in this day and age with almost everything relying on the internet. Want to market your business? On the internet. Want to reach a bigger audience without spending too much money? On the internet. Well, it is not really a problem since everyone is always on the net too. Constantly scrolling through social media apps like Instagram, Facebook and Twitter. Billions of people are also constantly scrolling through Google to find information and broaden their knowledge. So, advertising your business on platforms like those is a great idea. This is because when people scroll through these platforms, they also constantly come across ads and about 1 out of 10 people would click on them.
Being a digital marketer is not that difficult when you break it down into steps. Yes, every person works differently and every person has a different level of strengths when it comes to working but when you get the hang of it, it can be pretty fun. But never underestimate the workload. In addition to that, you’re always going to come across a client who is demanding a lot but paying very little. The key is to be firm with how much you charge for your services. Know the worth of your skills and experience and charge accordingly.
Some people wonder if they would want to even get involved in the digital marketing field but let me be honest, it’s worth giving a try. In digital marketing, there will never be a typical day, despite what people think. This is because although there are similar or repetitive tasks, it is not a uniform daily schedule. Thus, to expand your knowledge on what digital marketers do, here’s a little sneak peek:
E-mail: Checkup And Follow-up
Being active in your work email is very important in the digital marketing world. That’s why on a daily basis, the first thing digital marketers would do in the morning when they start work is to check their emails and respond to any email that needs responding. Following that, usually after monitoring things like campaigns you’re running or Google analytics on what you’re working on, you would follow-up with your client on the progress or result and update anything that needs to be updated.
Speaking of follow-ups, what comes before that is the monitoring. What is meant by monitoring everything is literally what it states. If you’re a digital marketer and you have clients, depending on what kind of services your clients are asking of you, there is always something you have to monitor and update back to them. For instance, if you are running a Google Ads campaign or social media ads campaign for them, surely you would have to monitor engagements or statistics that will tell your client how their ads are doing on the net. Other than that, some digital marketers have the task of trying to get their client’s website onto the first page of Google. This is to ensure that when people search a certain keyword associated with the client’s business, their website will show up on the first page. Thus, there is keyword research and finding out where their clients rank according to each respective keyword. With this, digital marketers will have to do a follow-up as well either every month or every week, depending on their client.
Other than helping clients with their existing websites, some clients require digital marketers to set up and manage a website for them, which is doable, of course. This does not take a lot of time at first but managing websites require constant attention which includes uploading, updating and interacting. Most digital marketing companies would have different departments for this task, according to what has to be done.
Last but not least of this sneak peek is content creation. You might be wondering, why would a digital marketer need to create content? Well, this is required when they are managing websites, ads and rankings on Google. To build a website, it obviously has to has the right kind of layout and format as well as content to attract consumers and invite them to visit over and over. Other than that, managing Google Ads or any kind of Ads would require some content creating too because that is what’s going to appear on the consumer’s screen.
See, being a digital marketer is pretty fun when you’ve gotten the hang of it. But in any situation, if you’re too overwhelmed or you’ve worked too much then you can always take a break or maybe enjoy some edibles from Delta 8 THC to calm your nerves.