Communication is an important element to form a better social life. In a business, communication is the same thing as oat nut butter in diet life. Where it has a role to be one of the important factors in the success of business achievement. With good communication, business people can sell their products better and can also avoid misunderstandings between the two parties. In business activities, such as marketing, it certainly requires good communication, especially to consumers so that the products they have can be fully accepted.
Communication can be interpreted as a communication that is done verbally and non-verbally. In communication there are opinions, ideas, ideas and information submitted for business purposes, for example making business strategies. In practice, communication can be done personally or impersonally. In addition, in every job advertisement, there are usually conditions that employees can communicate well.
Types of Business Communication
Horizontal Communication
What is meant by horizontal communication is a way of communicating whose purpose is to establish good relations between superiors at the same level and is realized usually by holding regular meetings.
Vertical Communication
What is meant by vertical communication is the process of delivering information from superiors to subordinates or from subordinates to superiors.
For example, every employee must provide a report to his superiors every day with the aim of coordinating all activities so that the company’s HR works optimally and the company’s operations run smoothly according to the objectives.
From such conditions, it is very important to apply business communication to all business people, both as superiors and subordinates. In addition, there are several factors that influence business communication.
Benefits of Business Communication
In every business communication that occurs there must be a goal to be achieved, here are 3 main goals of business communication that you should know, namely providing information, persuading, and collaborating.
Provide information
The first objective is to provide information. The information submitted is information that has to do with business and is conveyed in a correct and appropriate manner. For example, a director is looking for a candidate to become a new secretary with all the requirements that must be met and posted in print and online media. This advertisement in print and online media is called providing information in business, namely information to find a new secretary.
Giving Persuasion
The second purpose of communication is to provide persuasion. Persuasion is communication used with the aim of convincing and influencing others. In business communication, persuasion is mostly done, especially on things that have to do with business negotiations.
Cooperate
The last goal in business communication is to cooperate between the two parties. By doing good cooperation between the two parties, it becomes easier to achieve success in business. Communication in business is important to be implemented properly, making it easier to achieve business success. If it is felt that you are not able to communicate well, then it is better for you to start learning to hone yourself so that you are good at communicating.
In addition to being good at communicating, in business you must also be good at managing your business finances.
Factors Affecting Business Communication
Perception
Every communicator or person who speaks must be able to predict that what is conveyed will be easily accepted by the communicant or the person who listens to it.
Credibility
In every communication, the communicator must be able to convince the communicant so that trust is established between the two.
Compatibility
With compatibility, both parties will have a better and more pleasant relationship, so that when communicating, they feel mutual trust and comfort.
Accuracy
Before communicating to the communicant, the communicator must have a good frame of mind so that later communication can be well established and can be delivered appropriately.
Control
Self-control in communication is very important, because communication is the process of providing feedback or responses to the interlocutor on an idea.
In addition, when communication takes place, control over the main purposes and objectives of communication can be maintained.
How Can Technology Improve Business Communication?
In the world of digital transformation, businesses must be prepared to adopt new technologies to enhance their business efforts. As communication and employee engagement have become so important, new tools in this area have evolved. As mentioned earlier, the outdated email, intranet and employee communication solutions are not enough anymore.
For internal business communication, you can use Talenta. HRIS and payroll software that will eliminate all erroneous and inappropriate communications with its various features. Starting from the bureaucracy of permits, leave, overtime to payroll. In addition, assignments, business announcements and online attendance methods can also be done with attendance records automatically. In the era of technology like now information technology also has a great influence in determining the effectiveness of communication.
By using the internet, communication also becomes easy, fast, and broad in scope. Therefore, the internet has an important role in business development. The business development includes product value, operational activities, and services.
Conclusion
In brief, Communication in business is important in everything that concerns everything in business to avoid misunderstandings. This is also driven by activities such as marketing, which of course requires good communication considering that this will be an assessment of the quality of the business by consumers, colleagues, or investors. So that when a company opens a job vacancy, it is not uncommon to find requirements that must be possessed by prospective employees, namely being able to communicate well. Communication itself is a process of delivering and receiving information from one person to another. So that when communication can be carried out correctly, it will not cause different perceptions between the giver of information and the recipient of the information.
Communication in business is divided into two types, namely vertical communication and horizontal communication. Vertical communication is the process of delivering information from the leadership to the employee or vice versa. For example, the leader gives orders or instructions, and provides performance reports from the employee to the leadership. It aims to maintain a good relationship between management and employees and to coordinate employee activities to focus on realizing the business objectives being carried out. While horizontal communication is a way of communication to ensure good relations between leaders at the same level and is realized by holding regular meetings. From these conditions, it is not wrong if communication in business is important to be owned or applied by all business people, whether they are leaders or employees.
