The industry of customer service revolves around one singular concept– customer or client interaction. Regardless of the sector, the way a potential client or customer is received is crucial to the business and its functioning. A large part of interaction in the customer service of any business requires swift, concise communication with a qualified response at the end. In Information and Technology (IT), as the centre of technological advancement– they are aware of human behaviour and the way it translates itself in the industry. Therefore, they aptly accommodate this by making modifications to the interactions to ensure that the clients and customers are well-received.
However, one may wonder how exactly customer service is adapting to the wants and needs or the customer or client. One of the possible elements to look into is the usage of screens. The screen has become a tandem of society in almost every aspect, and it continues to prove itself to be a crucial component in our daily lives. In every sector the usage of a screen is used as a communications tactic, be it in advertising, in education, in engineering or in medicine. The invention of the digital screen has enhanced our way of interaction and it continues to amass attention as technology toys with 3-D animation and real-time streaming elements.
What Is The Dual Screen?
One of the most vital, albeit taken-for-granted, tools used is that of the dual screen. When you walk into an establishment, particularly retail, service or food, there are points within the establishment that come with computerised interactive devices. One screen often faces the employee while the other one is positioned toward you, the customer or client. This permits both of you to communicate through the screen, whether it’s to double check your order or the price. This is known as the dual screen. It is often located at the point of sales for the convenience of the customer.
What Is It Used For?
Customer Service
The dual screen comes with a user-friendly, simplified interface for the customer on the other end. It’s visually clean with only the crucial details concerning the client. With an easy management focal point, the customer is privy to not only the processing of their purchases but also the efficiency of the business. Furthermore, some dual screens allow for the input of banking details, such as pin numbers as an extra security measure, ensuring that the customers themselves are the only ones in view of their security details.
Not only this, but with a wide-spread system, it becomes easier to track customer service and their ratings of staff performance. Many companies include a simple Likert scale at the point of sale to rate the service. The input is stored in the system for later analysis and can be vital to enhancing customer interaction and improving the way the business itself is run.
Many dual screens and their software operate as a queue counter, too.
The dual screen has further revolutionised the integration of disabled communities, as the screen can be altered for wheel-chair bound and nonverbal individuals with short swivel capabilities and text-to-voice, or just text abilities. In addition to this, with the conditions of COVID-19, a dual screen has allowed both staff and customers to work within a safe distance from one another to prevent the contraction of illness.
Management
Some dual screens further implement a cloud storage service in their system which provides the business with an easy multi-user interface across different screens. This is beneficial because, firstly it keeps all the necessary data accessible from different points and secondly it means that the employee productivity is increased in a shorter space of time. The ability to use multiple screens enhances customer servicing abilities.
Furthermore, another element added to the modern-day touch-screen, aside from the sensitivity that permits a faster response, are devices that are paired with software to keep important records and track employee progress. They further be used as a management device for stock checks or inventory.
With dual screens, remote functions come with wide and varying possibilities from printing, monitoring and other methods of alleviating workplace hustle and bustle with simplification.
Advertising
In advertising, presenting visual material is a precise art. These screens often have a short time to convince you that their product is what you need and thus they put in all their effort into their ad campaign to promote their goods or services in a way that is quick and easily receivable.
While some provide static pictures, others make use of the more expensive, but more luxurious moving images can be used. The modern digitisation in business has allowed advertising to take place on dual screens, too, allowing customers and clients a last-minute look at some of the offers currently in place on items or services.
In summation, it is evident that dual screens and monitors continue to provide a vast world of new and interesting features to accommodate people with varying needs, advancing technologies and security measures.
