Building your network is an important element of becoming a successful insurance agent. You must consistently locate customers to market to in order to sell more policies.
Insurance agency marketing methods that are effective can help you reach additional members of your target audience and re-engage existing consumers. Your firm will be rewarded with measurable results if you implement the following digital marketing methods.
1. A referral system
Remember! Your customer base is one of your most effective insurance marketing tools.
Friends’ suggestions are four times more likely to convert, demonstrating the power of their recommendations. Clients who are loyal to your insurance agency, on the other hand, are four times more likely to refer a friend. When it comes to increasing the number of new clients that your company receives, sometimes all you have to do is encourage them to participate in a referral program. When establishing a referral program, you should provide an intriguing incentive to your customers for each shopper they suggest to your company who gets an insurance policy. This incentive could be in the form of a gift card, cash, a discount, or anything else. Existing customers who suggest consumers who simply sign up and show up for a consultation can also receive minor benefits, such as Rm5 gift cards or complimentary movie tickets. To boost your marketing efforts, don’t forget to promote your referral program in your email newsletter or on social media.
2. Online testimonials & reviews
Although referral marketing is extremely efficient, it does not guarantee that news about your company will spread rapidly. You need an insurance marketing plan that incorporates reviews if you want to amp up the positive words your clients are sharing about you. Thousands of consumers read reviews every day, with 93 per cent of them affected by what your customers have to say. Because reviews matter, making sure you have a steady stream of genuine comments on Google, Facebook, and industry-specific sites will help you create trust and attract more insurance prospects.
3. Collaborations & partnership
Reaching out to local businesses that aren’t direct rivals but have an audience you want to target is another strategy to generate good referrals. You may, for example, propose forming a partnership with an accounting firm. You can both exclusively promote each other to customers looking for services similar to yours in this collaboration. You and they can both promote the connection on your website and social media. Of course, partnerships aren’t restricted to the digital realm. While conversing with clients in person, you and your partners can and should promote each other, making your collaboration even more profitable. You can also collaborate to organize or run a booth at local community events to help each other flourish.
4. Networking on LinkedIn
While face-to-face networking is still an efficient approach to creating relationships, the days of passing out stacks of business cards in the hopes of generating a few leads are long gone. You may easily market yourself as an insurance agent on LinkedIn these days, reaching people well beyond your immediate area. Here are some crucial networking tips on the social media platform:
- Complete your LinkedIn profile completely (and business page, if you have an agency)
Send a handwritten note to everyone you’ve asked to connect with.
- Consistently post
By connecting with connections or calling before making a major ask, you may provide value and establish relationships through your content.
- Follow up with warm leads who have yet to take any action.
LinkedIn is an excellent insurance marketing tool for agents and companies who specialize in business insurance products. Nearly 80% of B2B marketers feel that the platform aids in lead generation, so it never hurts to inquire.
- You can also utilize LinkedIn to strengthen your company relationships and generate more referrals.
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5. Advertisements on social media
Beyond LinkedIn, social media marketing is now required in almost every business. Customers are using social media sites to shop and study as well as connect. Insurance agents can utilize social media ads to promote brand awareness and gain leads among individuals who aren’t following their page, in addition to publishing organic content on each site and engaging with fans. While advertising is available on all platforms, we prefer Facebook retargeting ads in particular. These Facebook ads can help you re-engage customers who have already shown interest in your insurance website but have yet to request your services.
6. Landing pages
Insurance is a complicated topic. When consumers require assistance in comprehending it, many turn to the internet for assistance. Landing pages are pages on your insurance agency’s website that are designed to convert and target specific relevant keywords. The more you have, the more people in your target market that are actively looking for insurance you will be able to reach. Your landing pages can address inquiries about various types of insurance, such as auto or life insurance, as well as specific state policies and insurance providers that you work with. A lead magnet, such as an immediate quote, an insurance calculator, or a PDF that breaks down coverage possibilities, should be placed at the bottom of each page. This attracts potential clients to provide their phone numbers and email addresses for SMS and email marketing.
7. PPC adverts on Google
You don’t always have to wait for Google to find your landing pages naturally. Pay-per-click (PPC) adverts can also be used to push them to the top of relevant search engine results pages (SERPs). With your marketing budget, you may target specific audiences with this PPC advertising. In a short period of time, a PPC marketing campaign can multiply your conversions.
Don’t only go with the most popular keywords when choosing keywords to rank for. While the term “health insurance” has a high search volume, it can also be very costly to target. More narrow terms with lower search numbers, such as “health insurance for elderly,” can be equally effective and provide a better return on investment.
8. Local SEO
The insurance policies you sell are almost certainly state-specific. Even if you don’t have a physical office, this means your agency is location-dependent. Local search engine optimization is necessary to reach the individuals in the area you’re targeting (SEO). All of the tactics you utilize to rank higher on SERPs with a local purpose, such as when a consumer searches “insurance agents near me” or “insurance agency NYC,” are considered local SEO. This method allows you to communicate directly with the people you serve, allowing you to reach more relevant audiences and convert them more quickly.
The following are some specific local SEO methods you can use:
- Complete your Google My Business profile by adding your address, service area, and other information.
- Using location-specific keywords in your content marketing and website
- Make sure your contact information is up to date on social media, directory sites like Yellow Pages, and other places.